Comments on: Measuring engagement & the dangers of dwell-time http://actionable-analytics.com/2009/06/measuring-engagement-the-dangers-of-dwell-time/ Thoughts on Web Measurement & Optimisation - by Jonny Longden Thu, 19 Jan 2012 18:53:01 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Hyde of Site Doublers in Christchurch http://actionable-analytics.com/2009/06/measuring-engagement-the-dangers-of-dwell-time/comment-page-1/#comment-73 John Hyde of Site Doublers in Christchurch Tue, 18 Aug 2009 03:16:08 +0000 http://actionable-analytics.com/?p=43#comment-73 Great post, Jonny. Time on site is a pointless measure. You want the site visitor to spend time on site and then do X. Where X can be: buy something, sign up, online chat, download fact sheet, call by phone, visit clinic, etc, etc. The great thing is that all these actions can be measured themselves - so the bit in the middle (time on site) is a means to an and, and a pointless metric by itself. Great post, Jonny.

Time on site is a pointless measure. You want the site visitor to spend time on site and then do X. Where X can be: buy something, sign up, online chat, download fact sheet, call by phone, visit clinic, etc, etc.

The great thing is that all these actions can be measured themselves – so the bit in the middle (time on site) is a means to an and, and a pointless metric by itself.

]]> By: Errors of causation in web analytics | Actionable Analytics http://actionable-analytics.com/2009/06/measuring-engagement-the-dangers-of-dwell-time/comment-page-1/#comment-35 Errors of causation in web analytics | Actionable Analytics Thu, 16 Jul 2009 08:40:56 +0000 http://actionable-analytics.com/?p=43#comment-35 [...] what’s wrong with this? Well, apart from the very numerous issues with dwell-time associated with this specific example, this represents a very common misunderstanding in web [...] [...] what’s wrong with this? Well, apart from the very numerous issues with dwell-time associated with this specific example, this represents a very common misunderstanding in web [...]

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