Comments on: How to build a digital measurement framework http://actionable-analytics.com/2009/07/how-to-build-a-digital-measurement-framework/ Thoughts on Web Measurement & Optimisation - by Jonny Longden Thu, 19 Jan 2012 18:53:01 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Toena Ils http://actionable-analytics.com/2009/07/how-to-build-a-digital-measurement-framework/comment-page-1/#comment-1132 Toena Ils Wed, 06 Apr 2011 12:16:43 +0000 http://actionable-analytics.com/?p=75#comment-1132 Too True. As the old saying goes: If you can't measure it, you can't manage it. Thanks for the discussion Jonny Too True. As the old saying goes: If you can’t measure it, you can’t manage it. Thanks for the discussion Jonny

]]> By: How Digital and Measurement Innovation Are Changing Marketing Accountability « Fedemktg's Blog http://actionable-analytics.com/2009/07/how-to-build-a-digital-measurement-framework/comment-page-1/#comment-991 How Digital and Measurement Innovation Are Changing Marketing Accountability « Fedemktg's Blog Mon, 14 Feb 2011 07:32:26 +0000 http://actionable-analytics.com/?p=75#comment-991 [...] Embrace Digital Opportunities– Explore the use of digital measurement in your plans. Stay on the cutting edge of new technologies and frameworks. Learn more about digital measurement in Jonny Longden’s “How to Build a Digital Measurement Framework.” [...] [...] Embrace Digital Opportunities– Explore the use of digital measurement in your plans. Stay on the cutting edge of new technologies and frameworks. Learn more about digital measurement in Jonny Longden’s “How to Build a Digital Measurement Framework.” [...]

]]> By: Top 5 Amazing Web Analytics and SEO Infographics http://actionable-analytics.com/2009/07/how-to-build-a-digital-measurement-framework/comment-page-1/#comment-253 Top 5 Amazing Web Analytics and SEO Infographics Mon, 05 Jul 2010 06:12:47 +0000 http://actionable-analytics.com/?p=75#comment-253 [...] Source: http://actionable-analytics.com/2009/07/how-to-build-a-digital-measurement-framework/ [...] [...] Source: http://actionable-analytics.com/2009/07/how-to-build-a-digital-measurement-framework/ [...]

]]> By: Adey http://actionable-analytics.com/2009/07/how-to-build-a-digital-measurement-framework/comment-page-1/#comment-225 Adey Fri, 04 Jun 2010 14:17:31 +0000 http://actionable-analytics.com/?p=75#comment-225 I love this framework, still. Thanks for publishing it, Jonny. A I love this framework, still. Thanks for publishing it, Jonny.

A

]]> By: Scayn http://actionable-analytics.com/2009/07/how-to-build-a-digital-measurement-framework/comment-page-1/#comment-176 Scayn Tue, 16 Feb 2010 15:11:31 +0000 http://actionable-analytics.com/?p=75#comment-176 I love the "Typical Web Analytics Measurement Framework", it is structural and inspiring! I love the “Typical Web Analytics Measurement Framework”, it is structural and inspiring!

]]> By: Raymond Weil http://actionable-analytics.com/2009/07/how-to-build-a-digital-measurement-framework/comment-page-1/#comment-91 Raymond Weil Fri, 28 Aug 2009 20:34:33 +0000 http://actionable-analytics.com/?p=75#comment-91 [...] and benchmarks. This isn’t just a ‘nice to have’, it is the foundation of a good web analytics measurement strategy or the downfall of a bad one if it’s [...];. All the best!! [...] and benchmarks. This isn’t just a ‘nice to have’, it is the foundation of a good web analytics measurement strategy or the downfall of a bad one if it’s [...];. All the best!!

]]> By: Why goals are so important and how to create them | Actionable Analytics http://actionable-analytics.com/2009/07/how-to-build-a-digital-measurement-framework/comment-page-1/#comment-75 Why goals are so important and how to create them | Actionable Analytics Tue, 18 Aug 2009 09:36:29 +0000 http://actionable-analytics.com/?p=75#comment-75 [...] and benchmarks. This isn’t just a ‘nice to have’, it is the foundation of a good web analytics measurement strategy or the downfall of a bad one if it’s [...] [...] and benchmarks. This isn’t just a ‘nice to have’, it is the foundation of a good web analytics measurement strategy or the downfall of a bad one if it’s [...]

]]> By: How Digital and Measurement Innovation Are Changing Marketing Accountability « Randall Beard’s Blog http://actionable-analytics.com/2009/07/how-to-build-a-digital-measurement-framework/comment-page-1/#comment-52 How Digital and Measurement Innovation Are Changing Marketing Accountability « Randall Beard’s Blog Wed, 29 Jul 2009 15:12:24 +0000 http://actionable-analytics.com/?p=75#comment-52 [...] Embrace Digital Opportunities– Explore the use of digital measurement in your plans. Stay on the cutting edge of new technologies and frameworks. Learn more about digital measurement in Jonny Longden’s “How to Build a Digital Measurement Framework.” [...] [...] Embrace Digital Opportunities– Explore the use of digital measurement in your plans. Stay on the cutting edge of new technologies and frameworks. Learn more about digital measurement in Jonny Longden’s “How to Build a Digital Measurement Framework.” [...]

]]> By: Michael Notté http://actionable-analytics.com/2009/07/how-to-build-a-digital-measurement-framework/comment-page-1/#comment-43 Michael Notté Thu, 23 Jul 2009 07:52:16 +0000 http://actionable-analytics.com/?p=75#comment-43 Very good post indeed and very interesting. Developing an "analytical" framework is though challenge but it is really something that any organization needs. Otherwise you can not evolve and leverage the real added-value of Web Analytics. Without a framework (incl. processes), it is very difficult to do systematic optimization. Without, you barely do time-to-time analysis and if you are lucky, optimization. You mostly get stuck doing (expensive) web reporting. And very good & comprehensive diagram! Thanks for sharing. Michael Very good post indeed and very interesting. Developing an “analytical” framework is though challenge but it is really something that any organization needs. Otherwise you can not evolve and leverage the real added-value of Web Analytics. Without a framework (incl. processes), it is very difficult to do systematic optimization. Without, you barely do time-to-time analysis and if you are lucky, optimization. You mostly get stuck doing (expensive) web reporting.

And very good & comprehensive diagram!

Thanks for sharing.

Michael

]]> By: Jonny http://actionable-analytics.com/2009/07/how-to-build-a-digital-measurement-framework/comment-page-1/#comment-34 Jonny Thu, 09 Jul 2009 07:42:18 +0000 http://actionable-analytics.com/?p=75#comment-34 Thanks, I will - and feel free to 'borrow' away. Thanks, I will – and feel free to ‘borrow’ away.

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