Comments on: Web Analytics as the Enabler of Performance Marketing http://actionable-analytics.com/2009/09/web-analytics-as-the-enabler-of-performance-marketing/ Thoughts on Web Measurement & Optimisation - by Jonny Longden Tue, 03 Apr 2012 09:58:32 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: John Hyde of Site Doublers in Christchurch http://actionable-analytics.com/2009/09/web-analytics-as-the-enabler-of-performance-marketing/comment-page-1/#comment-136 John Hyde of Site Doublers in Christchurch Tue, 29 Sep 2009 03:38:08 +0000 http://actionable-analytics.com/?p=122#comment-136 Hi Jonny, 'Analytics' is a bad name. Like you say it sounds like it's an optional thing like a sunroof on a car that you may or not want or use. I explain that it's more like turning the headlights on at night - you get to see where you're going instead of crawling along slowly hoping everything is OK. Hi Jonny,

‘Analytics’ is a bad name. Like you say it sounds like it’s an optional thing like a sunroof on a car that you may or not want or use.

I explain that it’s more like turning the headlights on at night – you get to see where you’re going instead of crawling along slowly hoping everything is OK.

]]> By: Florian Pihs http://actionable-analytics.com/2009/09/web-analytics-as-the-enabler-of-performance-marketing/comment-page-1/#comment-100 Florian Pihs Wed, 02 Sep 2009 01:20:40 +0000 http://actionable-analytics.com/?p=122#comment-100 Thanks jinny. Very action- and tranferable. While I am not sure it makes sense to spend much energy on terminology (this tends to take forever) I could nor agree more with the methodology Thanks jinny. Very action- and tranferable. While I am not sure it makes sense to spend much energy on terminology (this tends to take forever) I could nor agree more with the methodology

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