Comments on: Web Analytics – Art or Science?

By: Salah Messaoud

Salah Messaoud — Sun, 16 Oct 2011 23:17:58 +0000

well even it does involve math and numbers but I still consider it an art !

By: Avery

Avery — Tue, 13 Jul 2010 17:09:04 +0000

A great question – I think web analytics is both art and science. Right now it’s far too much science, and there should be more of a balance. Analytics are only useful when they’re applied to business problems, and we believe that the consumers of analytics information should have the ability to create their own analyses, and that the software should help them to do it. At http://www.Overstat.com we’ve created an analytics product with just that in mind, to allow business users to manage the art of analytics without heavy involvement from the science behind it.

Avery.

By: Applied Analytics » Blog Archive » Web Analytics: Science vs. Art - Web Analytics Tips for Small Businesses and Bloggers

Fri, 09 Apr 2010 12:21:10 +0000

[...] need to understand that, as boring as the term “web analytics” may sound, it’s a combination of art and science—not just about number crunching. Just like good baseball teams mix Sabermetrics with scouting to [...]

By: Justyn

Justyn — Thu, 07 Jan 2010 15:44:10 +0000

I completely agree with your statement that web analytics are a decision support tool. It takes that balance. My background is music industry related, so I tend to lean too far towards the art side of what the analytics are revealing.

I try to balance this by always supplying data with my reports. Sometimes the data actually goes against my intuition and I have to step back and challenge my own thinking.

By: Tom Erik Støwer

Tom Erik Støwer — Wed, 28 Oct 2009 15:48:58 +0000

Jonny – just wanted to say that I think you’re spot on! I really was sparked by your mentioning art vs science and left vs right brain. Reminds me of Andy Hunt’s words in Pragmatic Thinking and Learning, that left and right can’t run the show alone each by themselves. I have a feeling that this is about to happen to web analytics.

Btw, I picked up your blog because you RT’ed my blog post on the issue. I’ll definately follow your blog from now.

By: web analytics

web analytics — Thu, 15 Oct 2009 10:23:19 +0000

I think its a mix of both in same areas, it really depends on your own process and how you use the data your analytics solution provides you.

By: Web Analytics – Art or Science? Digital Sales

Web Analytics – Art or Science? Digital Sales — Mon, 05 Oct 2009 17:09:58 +0000

[...] See more here: Web Analytics – Art or Science? [...]