Jonny Longden

Me

I am currently Director, Analytics & Accountability at R/GA London.

I am a web analyst and data strategist with experience across multiple clients in both the on- and off-line worlds. At R/GA I am responsible for implementing and leading rigorous measurement and optimisation techniques across all clients; and delivering bottom-line success through the provision of market-leading, customer-experience focussed consultative and analytical services.

Key clients I have worked on (both in this and previous roles) include: Nokia, Nike,  QFinance, Mazda, HSBC, Orange, De Beers, Which?, Renault, Direct Line Insurance, Direct Wines, Capital One and SEAT.

Email me at jonny @ actionable-analytics . com or view my LinkedIn profile or follow me on Twitter

Why?

I created this web analytics blog to communicate what I think is important in the world of web measurement and optimisation. A lot of the blogs that I read in this subject area tend to be focussed solely on the technical and reporting sides of analytics, and less on the business applications; I think too often people forget to stop and ask why they are doing analysis and what they are going to do with the information. This blog is therefore about the practical, the actionable, and the business-critical. It covers every aspect of the industry, but always with a focus on doing, and not just reporting and implementation.